Asher Roth
RetroHash
by ANDREW GRETCHKO
Less of a happy medium and more of a hard reset, “RetroHash” is the beginning of what may shape up to be the rebirth of Asher Roth’s career.

As Hip Hop gradually embraced its commercial success over the years, so too did dozens of emcees and producers looking to make the next big radio hit and enjoy an early retirement. In 2009, Asher Roth did just that when his hit single “I Love College” dominated the airwaves, peaking at 12 on the Billboard “Hot 100.”
But as time passed, Hip Hop’s gangliest emcee distanced himself from the successful party anthem, growing his hair out and hiding from the spotlight cast upon him. As it turns out, not all of today’s artists have placed fame and fortune over their love of music after all.
Five years, two mixtapes, one EP and one nasty fight with a record label—followed by an open letter to his fans—have all been part of the dramatic buildup to Asher Roth’s sophomore album RetroHash. The new project, a 10-track combination of soul-tinged Jazz with borderline hippie tendencies, often forgoes bars similar to those found in previous mixtapes like Pabst & Jazz, yet displays a high level of lyricism when Roth does decide to rap. Though RetroHash is liberal with its creativity, Roth seems to realize he only has one true shot at redemption, and in turn has put forth another impressive effort to reshape his image that will undoubtedly cause some to question why he is so often overlooked.
“‘Cause the cash rules everything around me / So, every now and then, feeling like I’m out of town / Got to chill, sit down, remember how to be a child / Wide eyes with a smile,” rhymes Roth with a coffee-shop-smooth flow on the album’s opening track, “Parties at the Disco,” which features songstress ZZ Ward. Less of a party and more of a blunt ride with insightful Bay Area wordsmith Gift of Gab, the track prepares the listener to wrap their head around the idea that Roth has indeed slowed down; he even goes one step further by assisting Blended Babies—the album’s beat-making duo and longtime Roth collaborators—with the track’s production. And he’s only getting started.

“Cut my hair in two years / Drink beer, get weird / Get clear advice when my friends tell me get real,” raps Roth, his flow shifting from the laidback style of the previous track to a tongue-twisting rhyme scheme presented in a far darker tone. With the help of Curren$y, Roth teases the listener with his complex delivery before diving back into the mellow, yet upbeat vibe of the album’s third track and first single, “Tangerine Girl,” which offers up a careful mix of catchy lyrics and surprisingly on-point vocals.
“Tangerine Girl” is the closest Roth gets to a radio ready single, lacing the beat with a mix of vocals and rhymes that fall short of impressive on either end, yet are memorable enough to entice listeners to put the song on repeat. By slightly straying from rapping, Roth has found a happy medium that suits him well; it may also better prepare him for further mainstream success.
“Pull It” is much the same as it’s predecessor, veering away from what could be a surprise Reggae offering to reveal a well-crafted beat that allows Roth to swerve in and out of rapping and doing his best crooning Justin Timberlake impression.
While RetroHash seems focused on Roth’s reinvention, something that may disappoint those who enjoyed the more familiar lyric-heavy style he displayed on mixtapes like The Greenhouse Effect vol. 2, it may better suit the now-introspective rapper, whose reserved take on his former allegro-style rhyming has been replaced with thoughtful lines that seem to hit at the perfect time. His longtime fans will find solace in tracks like “Last of the Flohicans” and “Be Right”—both featuring Major Myjah and both a far cry from Roth’s second most successful single, “Lark On My Go-Kart”—but many of his loyal followers will be left searching for the raw flow Roth exhibited on prior projects. Less of a happy medium and more of a hard reset, RetroHash is the beginning of what may shape up to be the rebirth of Roth’s career.


As seen on HipHopDX.

Asher Roth

RetroHash

Less of a happy medium and more of a hard reset, “RetroHash” is the beginning of what may shape up to be the rebirth of Asher Roth’s career.

As Hip Hop gradually embraced its commercial success over the years, so too did dozens of emcees and producers looking to make the next big radio hit and enjoy an early retirement. In 2009, Asher Roth did just that when his hit single “I Love College” dominated the airwaves, peaking at 12 on the Billboard “Hot 100.”

But as time passed, Hip Hop’s gangliest emcee distanced himself from the successful party anthem, growing his hair out and hiding from the spotlight cast upon him. As it turns out, not all of today’s artists have placed fame and fortune over their love of music after all.

Five years, two mixtapes, one EP and one nasty fight with a record label—followed by an open letter to his fans—have all been part of the dramatic buildup to Asher Roth’s sophomore album RetroHash. The new project, a 10-track combination of soul-tinged Jazz with borderline hippie tendencies, often forgoes bars similar to those found in previous mixtapes like Pabst & Jazzyet displays a high level of lyricism when Roth does decide to rap. Though RetroHash is liberal with its creativity, Roth seems to realize he only has one true shot at redemption, and in turn has put forth another impressive effort to reshape his image that will undoubtedly cause some to question why he is so often overlooked.

“‘Cause the cash rules everything around me / So, every now and then, feeling like I’m out of town / Got to chill, sit down, remember how to be a child / Wide eyes with a smile,” rhymes Roth with a coffee-shop-smooth flow on the album’s opening track, “Parties at the Disco,” which features songstress ZZ Ward. Less of a party and more of a blunt ride with insightful Bay Area wordsmith Gift of Gab, the track prepares the listener to wrap their head around the idea that Roth has indeed slowed down; he even goes one step further by assisting Blended Babies—the album’s beat-making duo and longtime Roth collaborators—with the track’s production. And he’s only getting started.

“Cut my hair in two years / Drink beer, get weird / Get clear advice when my friends tell me get real,” raps Roth, his flow shifting from the laidback style of the previous track to a tongue-twisting rhyme scheme presented in a far darker tone. With the help of Curren$y, Roth teases the listener with his complex delivery before diving back into the mellow, yet upbeat vibe of the album’s third track and first single, “Tangerine Girl,” which offers up a careful mix of catchy lyrics and surprisingly on-point vocals.

“Tangerine Girl” is the closest Roth gets to a radio ready single, lacing the beat with a mix of vocals and rhymes that fall short of impressive on either end, yet are memorable enough to entice listeners to put the song on repeat. By slightly straying from rapping, Roth has found a happy medium that suits him well; it may also better prepare him for further mainstream success.

“Pull It” is much the same as it’s predecessor, veering away from what could be a surprise Reggae offering to reveal a well-crafted beat that allows Roth to swerve in and out of rapping and doing his best crooning Justin Timberlake impression.

While RetroHash seems focused on Roth’s reinvention, something that may disappoint those who enjoyed the more familiar lyric-heavy style he displayed on mixtapes like The Greenhouse Effect vol. 2, it may better suit the now-introspective rapper, whose reserved take on his former allegro-style rhyming has been replaced with thoughtful lines that seem to hit at the perfect time. His longtime fans will find solace in tracks like “Last of the Flohicans” and “Be Right”—both featuring Major Myjah and both a far cry from Roth’s second most successful single, “Lark On My Go-Kart”—but many of his loyal followers will be left searching for the raw flow Roth exhibited on prior projects. Less of a happy medium and more of a hard reset, RetroHash is the beginning of what may shape up to be the rebirth of Roth’s career.

As seen on HipHopDX.

24.04.14
"Practice makes perfect, I’m relaxing at rehearsal, I’m a mothafuckin’ professional, like Herschel, Walker, the talk of the game, is I, But I wonder will they still be talkin’ after I die…”
DJ Khaled - "Brown Paper Bag (ft. Lil Wayne, Fat Joe, Rick Ross, Dre, Young Jeezy & Juelz Santana)" - We The Best

"Practice makes perfect, I’m relaxing at rehearsal,
I’m a mothafuckin’ professional, like Herschel,
Walker, the talk of the game, is I,
But I wonder will they still be talkin’ after I die…”

DJ Khaled - "Brown Paper Bag (ft. Lil Wayne, Fat Joe, Rick Ross, Dre, Young Jeezy & Juelz Santana)"We The Best

24.04.14
So Future just Instagrammed my morning’s work: A clip of New York Times music critic Jon Caramanica’s review of the Atlanta rapper’s latest album, Honest. 
Needless to say I love my job.

So Future just Instagrammed my morning’s work: A clip of New York Times music critic Jon Caramanica’s review of the Atlanta rapper’s latest album, Honest. 

Needless to say I love my job.

24.04.14
"It’s global warming, the world is shifting,Watching Sweet Sixteen, bitchin’-ass rich kids, Who don’t know in life you gotta go the distance.Whether yoga or doja, we all get lifted in the Game.”
Common - "The Game" - Finding Forever

"It’s global warming, the world is shifting,
Watching Sweet Sixteen, bitchin’-ass rich kids,
Who don’t know in life you gotta go the distance.
Whether yoga or doja, we all get lifted in the Game.”

Common - "The Game" Finding Forever

23.04.14
What dreams are made of.

What dreams are made of.

21.04.14
Little Italy, NYC

Little Italy, NYC

21.04.14

The NBA Playoffs won’t be the same without suit connoisseur Craig Sager, who will miss the final stretch of the season due to his battle with leukemia. Hopefully Mr. Sager has a full, speedy recovery…and takes a healthy dose of The Big Ticket’s advice.

18.04.14

My NBA playoff prediction…DAAA Bulls!

16.04.14
You can’t understand something totally and enjoy it at the same time…
Childish Gambino - The Deep Web Tour
14.04.14
Draft day, Who you pickin’? Ya’ll know I finished school but hey, do you Wiggins. If Coach K is getting millions then shoot,The the recruits should be getting millions to hoop.You know that’s generating billions for Duke, right?
Shad - "MGD (Draft Day Dub)"

Draft day, Who you pickin’?
Ya’ll know I finished school but hey, do you Wiggins.
If Coach K is getting millions then shoot,
The the recruits should be getting millions to hoop.
You know that’s generating billions for Duke, right?

Shad - "MGD (Draft Day Dub)"

11.04.14
"It has come to our attention that a mysterious force is loose somewhere in outer space."
"The mysteries of creation are up there."
"Up in the sky? Up in the sky."
"The moon and the planets are there. And new hopes for knowledge and peace are there. And therefore as we set sail, we ask God’s blessing on the most hazardous and dangerous and greatest adventure on which man has ever embarked."
"Prepare for liftoff."

"It has come to our attention that a mysterious force is loose somewhere in outer space."

"The mysteries of creation are up there."

"Up in the sky? Up in the sky."

"The moon and the planets are there. And new hopes for knowledge and peace are there. And therefore as we set sail, we ask God’s blessing on the most hazardous and dangerous and greatest adventure on which man has ever embarked."

"Prepare for liftoff."

10.04.14

"It’s the Diddy and Biggie driving backwards, I’m so iconic.
If I’m dead before Detox it doesn’t mater, I heard The Chronic

Childish Gambino - "Think Of Me"Who You Mad At? Me or Yourself?

10.04.14

My return visit to the legendary Quad Studios, one of NYC’s many music-making sanctuaries.

This time the music is brought to you by Jesse Boykins III, whose new album “Love Apparatus” drops later this month.

09.04.14

"So hey, you, get off my couch.
You don’t know me, stay the fuck out my mouth.
But I’m a writer you can quote it out loud,
A false poet get my dough and I’m out.”

Chance the Rapper - "The Writer"Smoke Breaks IV

09.04.14
"Mama said that I was way too handsome, To be throwing the hands, son. Breaking Walls like Samson, But I’ma throw a tantrum, ‘til I’m on Every Samsung.”
Chance the Rapper - "Brain Cells" - 10 Day

"Mama said that I was way too handsome,
To be throwing the hands, son.
Breaking Walls like Samson,
But I’ma throw a tantrum,
‘til I’m on Every Samsung.”

Chance the Rapper - "Brain Cells" - 10 Day

07.04.14